Determinants of Online Escrow Service Adoption: An Experimental Study
نویسندگان
چکیده
Online escrow is an emerging trust service in consumer-to-consumer auction markets to protect online traders from Internet fraud. This paper reports an empirical study on the factors affecting traders’ risk perception and their adoption of online escrow service. A web-based C2C auction experimental system has been implemented to dynamically collect subjects’ risk behavior during experiments. The data from online trading are then jointly analyzed with the data from a preexperiment survey for trader risk attitude. Results show that trade partner’s reputation and market fraud rate have significant effects on trader’s risk perception, and online traders who are risk averse will most likely to adopt escrow service with regard to the perceived risk.
منابع مشابه
Determinants of escrow service adoption in consumer-to-consumer online auction market: An experimental study
Risk relief services (RRSs), as complementary to online trust promoting services, are becoming versatile options for risk reduction in online consumer-to-consumer auctions. In this paper, we identify factors that affect the behavior of buyers in an online auction market who had to either adopt or not adopt online escrow services (OES). An experimental C2C auction system with embedded decision s...
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